Okay, we're going to strip out all the fluff, all the academics, and the smoke and mirrors. Here are the 3 steps to creating a great product. 

1. Solve a problem

2. Do it now

3. Make it easy

Solve a problem. Every product must solve a problem. If you can't find a new problem to solve, then just examine any product that already solves a problem. It doesn't have to be a new product, just a better, fast, cheaper version of an existing product. 

Offer a version with more features and benefits, more effective, safer for the environment, easier to use, safer to use, a whole new color assortment, smaller, bigger, more durable, longer lasting, commercial version for home, add a storage box, an accessory item, put a licensed character on it. ... get it?  There isn't a product that cannot be improved. 

Do it now - Ships today, Today is now.

Make it easy - Take away every reason not to order. Click here, free shipping, free returns, free trial, pay now, pay later, accept all credit cards, one-click checkout, satisfaction guaranteed, full warranty, any color, any size, call now, 24/7 support, real humans on the phone.

Go to the toothpaste aisle and look at the options... any aisle for that matter. And yes, it's a crowded world and everyone seems to compete for the consumer dollar.

You can seek niches where competition is thin or you can go head to head with the big boys. It's your choice. That's what makes being an entrepreneur such a blast!

Jeff Richards
Think Deep Global